12REPS is a personalised strength training app that replaces generic fitness algorithms with a dedicated human coach. It provides customised workout plans, video-guided exercise demonstrations, and progress tracking to help users build strength and longevity, with a 7-day free trial available.
Funding
Funding not disclosed
Founders
Product
Problem
Most fitness apps rely on generic algorithms and leave users to figure out their training alone, which can feel intimidating, especially for beginners. This lack of personalised guidance and accountability often leads to poor form, inconsistent attendance, and ultimately, users quitting their fitness goals.
Solution
12REPS is a strength training app that assigns each user a real, dedicated personal trainer who plans their weekly workouts and provides ongoing support. The app adapts every programme based on the user's goals, equipment access, and experience level, ensuring relevance whether they train at a gym or at home. Each exercise includes a full demonstration video and a coach-led breakdown of setup, technique, and common mistakes. Users log every workout to track progress, while features like chat and form-check video reviews provide direct access to a human coach for accountability and guidance.
Target Audience
The primary audience is individuals seeking a more guided and accountable strength training experience, including complete beginners who need foundational instruction and experienced lifters who want a personalised programme without the high cost of one-on-one coaching sessions.
Features
- Personalised weekly workout plans created and adjusted by a real human coach based on user goals, equipment, and schedule
- Two videos for every exercise: a full demonstration and a coach-led technique breakdown covering common mistakes
- Smart rest timers that adjust based on the exercise and training goals for optimal recovery
- Pre-plan workouts feature to create and save routines in advance for seamless gym sessions
- Gym and home modes to switch between different training environments without losing programme continuity
- Progress tracking tools including body weight, measurements, and progress photos to document transformations
- In-app messaging and form-check video reviews answered directly by a named coach
- Squad-based community feature that puts users in small groups with shared goals for mutual accountability