JoyBräu produces the world’s first non-alcoholic performance beer, utilizing a patented brewing process that infuses high-quality protein into traditional beer ingredients like hops, malt, and yeast. This product caters to health-conscious consumers seeking a flavorful beverage that supports their active lifestyles without the drawbacks of alcohol.
Funding
$4.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers are increasingly health-conscious and seeking non-alcoholic beverage options that align with their active lifestyles. Traditional non-alcoholic beers often lack the flavor and added benefits that appeal to athletes and fitness enthusiasts.
Solution
JoyBräu offers a non-alcoholic performance beer brewed with traditional beer ingredients like hops, malt, and yeast, enhanced with high-quality protein. Using a patented brewing process, JoyBräu delivers a flavorful, ready-to-drink beverage that supports muscle recovery and overall well-being without the effects of alcohol. Available in lemon and grapefruit flavors, it provides a convenient and natural way to enjoy the taste of beer while replenishing protein after workouts or during active days.
Target Audience
Health-conscious consumers, athletes, and fitness enthusiasts seeking non-alcoholic beverages with added protein and natural ingredients.
Features
- Brewed according to the German Purity Law using hops, malt, water, and yeast
- Infused with high-quality protein to support muscle recovery
- Available in Lemon and Grapefruit flavors
- Vegan and all-natural ingredients
- Ready-to-drink format for convenience
- Award-winning taste