Joops
Joops is an AI-powered creative engine that turns a brand's own ad performance data into fully produced, casted, and voiced video ads. The platform connects to major ad networks, auto-drafts storyboard concepts with predicted CTR and IPM scores, and continuously iterates on live campaign results to improve performance. Human editors finish and claim-check every ad before it ships, and nothing launches until the user approves it.
- Advertising Technology
- Artificial Intelligence
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Direct-to-consumer brands struggle to produce and iterate on video ads quickly enough to keep pace with shifting audience behavior and performance benchmarks. Manually creating, testing, and scaling creative is slow, expensive, and often results in ads that underperform against algorithmic distribution systems.
Solution
Joops provides an AI-powered creative engine that turns a brand's own ad performance data into fully produced, casted, and voiced video ads. By connecting once to major ad networks, the platform ingests historical campaign data to identify winning patterns and auto-drafts storyboard concepts with predicted click-through and impressions-per-mile scores. The user can approve, remix, or regenerate concepts on a visual canvas, after which Joops renders and launches the ads directly into live campaigns. The system continuously learns from live performance to build the next batch of creative, making the ad production process a closed feedback loop. Human editors finish and claim-check every ad before it ships, and nothing launches until the user approves it.
Target Audience
Fast-growing direct-to-consumer (DTC) e-commerce brands and performance marketers who need to scale paid social and app-install campaigns with frequent, data-driven creative testing.
Features
- One-click integration with Meta Ads, Google Ads, TikTok, YouTube, and AppLovin to sync ad accounts, store data, and attribution simultaneously
- Automatic backfill of historical ad data to learn from a brand's past winners on the first day
- Auto-drafted creative briefs with scene-by-scene storyboards, estimated CTR, IPM, and confidence scores before any rendering occurs
- Drag-and-drop visual flowchart canvas where characters, voices, scenes, and captions are nodes that can be directly edited
- Performance-based hooks (e.g., States Problem, Curiosity, Social Proof, Bold Claim) automatically matched to the offer and audience
- Continual iteration loop that regenerates new ad variations based on live campaign results, scaling winners and retiring underperformers