The startup operates an influencer marketplace that connects brands with local influencers by analyzing their profiles based on food preferences, geographic location, and target audience. This platform enables restaurants and cafes to increase sales through tailored influencer collaborations while providing influencers with on-demand partnership opportunities.
Funding
$440K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Restaurants and bars often struggle to effectively market their offerings to local customers, facing challenges in identifying and collaborating with relevant influencers to boost brand awareness and drive sales. Traditional marketing methods can be costly and lack the targeted reach that influencer marketing provides.
Solution
Joli is an influencer marketing platform designed to connect restaurants and bars with local TikTok and Instagram influencers, facilitating collaborations that increase brand exposure and sales. The platform enables businesses to search a vetted network of influencers based on location, food preferences, and target audience demographics, ensuring a relevant match for each campaign. Joli streamlines the process of launching campaigns, scheduling influencer visits, and tracking the impact of collaborations through metrics such as reach, engagement, and content generated. By providing access to a diverse pool of content creators and automating key workflows, Joli empowers hospitality businesses to leverage user-generated content and authentic endorsements to reach new customers.
Target Audience
The primary target audience includes restaurants, bars, cafes, and other hospitality businesses in the UK seeking to increase brand awareness, drive sales, and generate user-generated content through collaborations with local influencers.
Features
- Access to a network of vetted UK-based TikTok and Instagram influencers.
- Influencer search filters based on location, food preferences, and target audience.
- Campaign management tools for describing promotions and connecting with relevant influencers.
- Integrated scheduling system for booking influencer visits and managing calendars.
- Performance tracking dashboard to monitor likes, reach, saves, and content generated.
- Digital content gallery for accessing and repurposing user-generated content.
- Automated booking and payment workflows.
- Integrations with existing social media and business tools.