The startup offers a rewards-based fitness tracking application that sets customized daily exercise goals for users, which can be monitored through wearable devices. By incentivizing physical activity with meal donations to those in need, the platform promotes community health and increases access to nutritious food.
Funding
$2.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumer packaged goods (CPG) brands struggle to connect online marketing efforts with offline, in-store sales, making it difficult to measure campaign effectiveness and optimize marketing spend. Traditional methods of tracking in-store sales driven by digital campaigns are often complex, involve clearinghouses, and lack real-time data.
Solution
Vizer provides a platform for CPG brands to create, manage, distribute, and analyze omnichannel digital incentives, linking online marketing to in-store sales. The platform allows brands to attach trackable offers to any form of media, enabling consumers to redeem these offers at the point of sale (POS) without requiring an app download or providing payment information. Vizer's solution streamlines the offer redemption process, eliminating the need for clearinghouses and providing brands with real-time data on campaign performance, including conversion rates by channel. The platform also incorporates industry-leading fraud mitigation tooling to ensure secure transactions.
Target Audience
Vizer primarily targets consumer packaged goods (CPG) brands looking to optimize their marketing spend and track the impact of digital campaigns on in-store sales.
Features
- Ability to attach Vizer offers to any digital media, including links, SMS, and influencer content
- POS integration for seamless offer redemption without app downloads
- Real-time tracking of offer redemptions and attribution of in-store sales to specific marketing channels
- Fraud mitigation tools to ensure the security of offers and prevent abuse
- Streamlined setup process for brands, eliminating the need for clearinghouses
- Mobile offer capabilities for omnichannel marketing strategies