Tufa utilizes affiliate marketing to convert everyday online shopping into ongoing financial support for groups in need, allowing users to earn cash commissions from over 12,000 popular brands. This platform addresses the challenge of providing continuous assistance to individuals facing unexpected hardships by enabling users to create support Circles that amplify their collective impact.
Funding
Funding not disclosed
Founders
Product
Problem
Many groups and individuals struggle to secure consistent financial support for ongoing needs or unexpected hardships. Traditional fundraising methods can be time-consuming and may not provide a sustainable source of income.
Solution
Tufa provides a platform that converts everyday online shopping into continuous financial support for groups in need. Users can create support Circles and earn cash commissions from over 12,000 popular brands by shopping through the Tufa platform or activating the browser extension. These commissions are then contributed to the user's designated group, creating a sustainable funding stream. The platform allows users to shop directly on brand websites while automatically tracking the impact of their purchases.
Target Audience
Tufa's primary users are individuals who want to support groups or causes they care about through their regular online shopping, as well as organizations seeking a sustainable fundraising solution.
Features
- Browser extension that automatically activates cash commissions when shopping on participating brand websites.
- Support Circle creation for users to pool their shopping commissions towards a common cause.
- Commission tracking to monitor individual and collective contributions to the support Circle.
- Integration with over 12,000 popular online brands offering cash-back incentives.
- Direct shopping on brand websites without navigating away from familiar online stores.