Join Together provides conversion-optimized online join forms and member self-service tools designed specifically for trade unions. Their platform uses conditional branching logic, accurate fee calculations, and flexible payment options to streamline membership acquisition and retention while integrating seamlessly with existing CRM systems.
Funding
Funding not disclosed
Founders
Product
Problem
Trade unions often rely on outdated, paper-based or poorly designed online join processes that create friction for prospective members. Complex forms, inaccurate fee calculations, and limited payment options lead to high abandonment rates and administrative burden, ultimately hindering union growth and member retention.
Solution
Join Together delivers a specialized platform that designs, develops, and hosts high-performing online join forms tailored to each union's unique rules, rates, and requirements. The Join platform uses conditional questions to guide applicants through a personalized journey, calculates accurate membership fees based on union-specific rules, and supports flexible payment methods including Direct Debit and Deduction at Source. A complementary Update:Upgrade service lets members update their own records securely without needing a login or membership number, reducing administrative workload. The platform is mobile-first, fully accessible, and beautifully branded to integrate seamlessly with existing union websites, while its secure infrastructure ensures data protection through encryption, multi-factor authentication, and rigorous quality assurance processes.
Target Audience
Primary customers are trade unions and labor organizations seeking to grow their membership through improved online join experiences and reduce administrative overhead in member record management.
Features
- Conditional question branching logic that tailors the application journey to each individual applicant
- Accurate membership fee calculations based on union-specific rules and rate structures
- Flexible payment options including Direct Debit and Deduction at Source, with political levy opt-in handling
- Mobile-first, desktop-ready design with one-thing-per-page layout to maximize completion rates
- Fully accessible forms meeting web accessibility standards for all users
- Secure member self-service update tool that verifies identity via email without requiring login or membership number
- Seamless CRM integration that preserves existing union processes and data workflows
- Enterprise-grade security with AES-256 encryption at rest, TLS 1.3 in transit, and enforced multi-factor authentication for administrative access