Tero is an internet platform that enables users to save trees and sequester CO2 through everyday online activities, such as browsing and shopping, by replacing traditional ads with eco-friendly alternatives and offering cashback incentives. By partnering with Rainforest Trust, Tero focuses on forest conservation, aiming to protect existing trees rather than planting new ones, thereby maximizing climate mitigation efforts.
Funding
Funding not disclosed
Founders
Product
Problem
Online activities contribute to climate change through energy consumption and digital advertising revenue streams that may not prioritize environmental sustainability. Many users are looking for simple ways to reduce their carbon footprint and support conservation efforts without disrupting their daily routines.
Solution
Tero is a browser extension that enables users to support rainforest conservation through everyday online activities like browsing and shopping. The extension replaces some traditional online ads with eco-friendly alternatives, generating revenue that funds forest protection initiatives. Tero also offers a customizable new tab page with productivity features and nature-themed visuals, along with cashback incentives at partner brands, allowing users to save trees and earn rewards simultaneously. By focusing on preserving existing forests rather than planting new ones, Tero maximizes the impact of climate mitigation efforts, protecting biodiversity and supporting local communities.
Target Audience
Tero targets environmentally conscious internet users who want a simple, passive way to support rainforest conservation while browsing and shopping online.
Features
- Replaces traditional ads with eco-friendly alternatives to generate conservation funding
- Customizable new tab page with productivity tools and nature wallpapers
- Cashback rewards at over 80,000 partner brands
- Built-in ad blocking to reduce clutter and energy consumption
- Tree counter to track the user's positive impact
- Private and secure browsing with optional integration of eco-friendly search engines like Ecosia and OceanHero