Sooner
Sooner provides upfront-cost financing for first-time homebuyers in Dubai, covering eligible closing fees up to AED 500,000 (capped at 10% of the property's value) that are repaid in fixed monthly installments over five years. The company works alongside the buyer's bank mortgage, coordinating pre-approval, valuation, and timelines, and also offers a Property Concierge service with buyer-side advisory and agency commission cashback.
- Property Technology
- Financial Technology
Funding
Founders
Founder details are not available yet.
Product
Problem
First-time homebuyers in Dubai often prepare for the 20% down payment but are caught off guard by closing costs that add roughly another 8% to the property price. These fees—including Dubai Land Department transfer fees, agency commission, bank arrangement fees, and registration charges—can require hundreds of thousands of dirhams in additional cash on completion day, delaying or preventing home purchases.
Solution
Sooner finances eligible closing costs separately from the mortgage, covering up to AED 500,000 (capped at 10% of the property's value). Homebuyers pay only the required down payment upfront; Sooner covers the remaining closing fees and is repaid in fixed monthly installments over 60 months. The company works alongside the buyer's bank mortgage rather than replacing it, coordinating pre-approval, valuation, and timelines to ensure the numbers work before commitment. Sooner also provides a Property Concierge service with buyer-side advisory, mortgage comparison, and agency commission cashback.
Target Audience
First-time homebuyers in Dubai, primarily UAE residents and nationals in salaried employment with household income from AED 25,000 per month, who have secured a mortgage but lack the additional cash needed for closing costs.
Features
- Financing of closing costs including DLD transfer fee (4%), broker commission (~2%), and mortgage setup and registration fees (~2%), up to AED 500,000 and 10% of property value
- Repayment over 60 months with a flat service fee of 7% to 9% per year, with rates decreasing when bundling more services
- Transparent early settlement: charges step down from 6% of outstanding principal in the first six months to 1% by year five
- Two-minute eligibility check with no documents and no credit impact
- One-stop-shop model combining upfront-cost financing, unbiased property advisory, and mortgage coordination
- Eligibility for UAE residents and nationals with household income from AED 25,000 per month; expats need two years of UAE residency
- Supports ready freehold properties in Dubai priced between AED 500,000 and AED 4,500,000
- Buyer-side Property Concierge service with agency commission cashback subject to eligibility and offer terms