Reframe is a neuroscience-based app designed to help users reduce alcohol consumption through an evidence-based behavior change program developed by mental health experts. The platform offers personalized tracking, educational courses, and a supportive community, resulting in a reported 91% of users experiencing a significant decrease in alcohol use within three months.
Funding
$10M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals struggle to reduce their alcohol consumption due to a lack of accessible, evidence-based support and personalized strategies. Traditional methods often carry stigma, and individuals may find it challenging to develop effective coping mechanisms and track their progress.
Solution
Reframe offers a neuroscience-based mobile application designed to help users reduce alcohol consumption and improve their overall well-being. The platform provides a personalized program that combines educational content, progress tracking, and a supportive community to foster sustainable behavior change. By integrating insights from psychology and neuroscience, Reframe helps users understand their drinking habits, develop healthier coping strategies, and build a more fulfilling life with less alcohol. The app offers a comprehensive toolkit, including meditations and games, to help users manage cravings and stay engaged in their journey toward mindful drinking or sobriety.
Target Audience
The primary audience includes individuals who are looking to reduce their alcohol consumption, develop healthier drinking habits, or achieve complete sobriety, and who seek a supportive, science-backed approach.
Features
- Personalized daily tasks based on neuroscience to educate and motivate users
- Drink tracker to monitor alcohol consumption and progress over time
- Library of in-depth courses covering various aspects of mindful drinking and alcohol-free living
- 24/7 private, anonymous community for peer support and shared experiences
- Toolkit with meditations, games, and inspiring videos to help users manage cravings
- Optional Thrive Coaching for 1:1 support from certified recovery coaches, live coaching calls, and exclusive video content