Provides a platform that allows users to securely link their financial accounts and monetize their data through market research and personalized advertising. Users earn rewards on purchases, receive automated savings recommendations, and gain transparency in data usage, turning personal data into a source of income.
Funding
$20.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers often miss out on potential savings and rewards on everyday purchases, while their personal data is collected and used by corporations without their explicit consent or fair compensation. Existing loyalty programs and cashback apps require cumbersome receipt scanning or manual activation, creating friction for users.
Solution
Pogo is a mobile application that automatically earns users rewards on purchases and unlocks savings on their finances, while also providing a transparent way to monetize their data. By securely linking their financial accounts, users earn cash back on everyday spending without the need for receipt uploads or manual offers. The app also identifies potential savings opportunities on bills, insurance, and bank fees. Pogo empowers users to take control of their data and get paid when it is used for market research or personalized advertising, providing a seamless and rewarding experience.
Target Audience
Pogo targets consumers who want to effortlessly earn rewards and save money on their everyday finances, while also gaining control over their personal data and receiving compensation for its use.
Features
- Automatic rewards on purchases made with linked cards and accounts
- Savings identification for bills, insurance, and bank fees
- Data control center for managing data monetization preferences
- 256-bit SSL encryption for secure data transmission
- User-friendly mobile app available on iOS and Android
- Instant cash-out options to PayPal
- Receipt-free rewards system