Pie is a social finance app that lets users share their income, spending, and savings with trusted friends to promote financial transparency and mutual support. The platform gives users granular control over what they share and with whom, while enabling comments and celebrations on financial milestones. Currently in beta, Pie is designed for individual personal use and emphasizes privacy through customizable sharing circles.
Funding
Funding not disclosed
Founders
Product
Problem
Personal finance is typically a private matter, leaving people to manage money decisions in isolation without the perspective, encouragement, or accountability that comes from trusted peers. This lack of transparency can lead to poor financial habits, missed opportunities for learning, and a sense of stigma or shame around money topics.
Solution
Pie is a social finance application that brings financial transparency to trusted friend groups by allowing users to share their income, spending, and savings in a controlled, private environment. The platform enables users to create a circle of trusted friends with whom they can openly discuss financial matters, celebrate milestones, and offer support through comments and encouragement. Users maintain full control over their privacy, choosing exactly what information to share and with whom, ensuring that sensitive financial data remains within their designated circle. The app is designed for individual personal use and is currently in beta, with a focus on building a community around financial literacy and mutual accountability.
Target Audience
Pie targets individual consumers who want to share financial information and goals with trusted friends, particularly younger adults and peer groups seeking greater financial transparency and accountability in their social circles.
Features
- Open sharing of income, spending, and savings data with selected trusted friends
- Granular privacy controls allowing users to determine who sees what financial information
- Social interaction features including comments and milestone celebrations on friends' financial updates
- Circle-based sharing model that limits visibility to only the user's designated group
- Beta-stage platform with a focus on individual personal use rather than business or entity accounts