Lootapp provides a plug‑and‑play loyalty layer that embeds a digital wallet into e‑commerce checkout pages, allowing shoppers to claim store credit, free shipping, or custom rewards with a single click. Merchants configure incentive rules via a web console and integrate through JavaScript SDKs or native plugins for platforms such as Shopify, BigCommerce, and Magento, with a transaction‑based fee model and real‑time analytics on average order value and repeat purchases.
Funding
Funding not disclosed
Founders
Product
Problem
E‑commerce merchants often struggle to implement loyalty incentives that are both easy to configure and seamlessly integrated into the checkout flow, leading to low adoption rates and limited impact on repeat purchases. Traditional loyalty platforms typically require monthly subscriptions or complex onboarding, which can erode margins and deter smaller brands from launching programs. Consequently, many online retailers miss opportunities to boost average order value (AOV) and customer lifetime value (LTV) through targeted rewards.
Solution
Lootapp delivers a plug‑and‑play loyalty layer that embeds a digital wallet directly on the checkout page, allowing shoppers to claim store credit, free shipping, or custom perks with a single click. Merchants configure incentive rules through a web console, selecting reward types, eligibility thresholds, and redemption limits without writing code. The platform captures redemption events in real time and feeds them into an analytics dashboard that surfaces AOV uplift, repeat purchase frequency, and program ROI. Because the wallet UI is rendered client‑side and communicates via secure APIs, the checkout experience remains fast and PCI‑compliant. Loyalty funding is driven by the merchant’s own sales—customers purchase or earn credits, and Lootapp applies a transaction‑based fee only when rewards are redeemed, eliminating fixed monthly costs. The solution integrates with major cart platforms via RESTful endpoints and supports custom SDKs for bespoke storefronts.
Target Audience
The primary customers are mid‑size to enterprise e‑commerce brands and marketplace operators seeking a low‑overhead loyalty solution that can be deployed quickly across multiple storefronts. It also serves digital agencies that build custom checkout experiences for their retail clients.
Features
- One‑click checkout integration via JavaScript SDK or native plugin for Shopify, BigCommerce, Magento, and headless APIs
- Configurable incentive engine supporting store credit, free shipping, and merchant‑defined custom rewards with rule‑based eligibility
- On‑site digital wallet UI that displays balance, available perks, and redemption options directly within the cart flow
- Real‑time analytics dashboard showing redemption rates, AOV impact, repeat purchase metrics, and program health indicators
- Transaction‑based fee model—no monthly subscription—where merchants fund the program through redeemed rewards
- Secure, PCI‑DSS‑compliant data handling with end‑to‑end encryption and role‑based access controls
- Extensible REST API for program management, reward issuance, and integration with existing CRM or ERP systems