Honey is a browser extension that automatically finds and applies coupon codes at online checkout. It also tracks prices and alerts users to drops, helping online shoppers save money and get the best deals.
Funding
Funding not disclosed
Founders
Product
Problem
Online shoppers frequently miss out on available discounts and optimal pricing due to the manual effort required to find and apply coupon codes or track price fluctuations. This leads to overspending and a suboptimal shopping experience.
Solution
Honey provides a browser extension that automates the discovery and application of coupon codes at online checkout across a broad network of retailers. It also offers price tracking capabilities, alerting users to price drops on desired items. By integrating with platforms like Amazon, Honey enhances the shopping process by identifying lower prices from different sellers and providing price history data. Furthermore, its PayPal Rewards program allows users to earn points on eligible purchases, redeemable for cash or gift cards, thereby increasing the value proposition for consumers.
Target Audience
The primary target audience consists of online shoppers who seek to maximize savings and optimize their purchasing decisions across a wide range of e-commerce platforms.
Features
- Browser extension that automatically searches for and applies coupon codes at e-commerce checkout.
- Price tracking functionality, including price history and drop alerts for items added to a "Droplist."
- Amazon-specific features that compare seller prices, factoring in shipping costs, and display price history.
- PayPal Rewards program enabling users to earn points on eligible purchases, redeemable for cash, gift cards, or PayPal shopping credit.
- Support for over 30,000 online stores and integration with major platforms like Amazon.
- Mobile browser extension for iOS Safari users to access deal-seeking features on mobile devices.
- Affiliate program for partners to incentivize shoppers and drive conversions.