This startup provides a compatibility platform that helps couples navigate work-life balance challenges by facilitating discussions around care work and equitable division of responsibilities. The platform aims to support both professional and private fulfillment, promoting independence in leisure and finances without gender discrimination.
Funding
Funding not disclosed
Founders
Product
Problem
Many couples struggle with the unequal distribution of care work and the associated mental load, leading to conflict, stress, and hindering individual fulfillment. Traditional gender roles often persist, resulting in women disproportionately bearing the burden of household tasks and childcare, impacting their career advancement and financial independence. This imbalance contributes to a significant "motherhood penalty," where women experience a substantial loss in lifetime earnings.
Solution
equaly offers a compatibility platform designed to facilitate equitable distribution of care work and reduce mental load within couples. The platform provides tools and resources to help partners identify, discuss, and fairly allocate household responsibilities, childcare duties, and other tasks. By making care work visible and offering suggestions for balanced distribution, equaly promotes clearer communication, reduces conflict, and fosters a sense of partnership. The platform includes features such as the "Who-Cares-Session" for initial task allocation, regular check-ins to address evolving needs, and access to expert-led live sessions and a content library covering topics like couple finances and career planning. equaly also offers a Vereinbarkeitsplaybook with questions and challenges to help couples develop a shared vision for their future.
Target Audience
The primary target audience includes couples seeking to achieve a more equitable distribution of care work and reduce mental load, as well as companies looking to support their employees in balancing work and family life.
Features
- "Who-Cares-Session" for collaborative task allocation and visualization of care work distribution
- Regular check-ins with guided conversations to address challenges and promote appreciation
- Vereinbarkeitsplaybook with 36 questions and 5 challenges to foster a shared vision
- Content mediathek with 12+ hours of expert-led live sessions on topics like couple finances, career planning, and parenting
- 3-Konten-Rechner to determine the optimal financial model for couples
- Jahresreflexion feature for setting shared goals
- Coaching sessions available for individual or couples support
- Mobile app for task management and communication