Caucus is a platform that helps social‑impact organizations link their causes with the most engaged supporters on social media. By providing tools to reach, persuade, and mobilize online followers, it enables campaigns to amplify messaging and drive action among the people who matter most to the cause. The service focuses on turning digital audiences into active advocates for the world’s most important initiatives.
Funding
Funding not disclosed
Founders
Product
Problem
Advocacy groups and campaign organizations often cannot pinpoint which of their online followers are the most active and influential, leading to inefficient outreach and missed opportunities to drive actions such as petitions, donations, or event attendance.
Solution
Caucus provides a data-driven platform that matches major social‑media‑driven causes with their most engaged supporters. By analyzing public social signals, the service identifies the top advocates for each cause and makes it easy for organizations to target them with tailored messages. The platform supplies outreach tools that enable campaigns to persuade these key followers to take concrete actions, thereby amplifying the cause’s impact without the need for manual audience research.
Target Audience
Primary customers are nonprofit organizations, advocacy groups, and political campaigns that rely on social media to mobilize supporters and drive measurable actions.
Features
- Automated identification of high‑engagement supporters using social‑media activity signals
- Segmentation dashboards that rank supporters by influence, relevance, and past interaction
- Integrated messaging tools for direct outreach, petition signing, donation prompts, and event invitations
- Real‑time analytics that track supporter responses and campaign conversion metrics
- API connectors for popular social platforms to keep supporter data current and actionable