Beni aggregates listings from over 40 resale sites, allowing users to search the secondhand fashion market using images, text, or URLs. The platform surfaces exact matches and similar styles from millions of deals, helping shoppers find desired items at lower prices. A browser extension provides real-time resale deal comparisons while users shop on new retail sites.
Funding
$6.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers often overpay for goods by purchasing them at full retail price without exploring lower-priced secondhand options. Finding these alternatives requires extensive manual searching across numerous resale websites, which is time-consuming and inefficient.
Solution
Beni is a browser extension and mobile app that automatically aggregates resale listings from over 40 secondhand marketplaces while users browse their favorite retail sites. The extension proactively identifies identical or similar items available for less on resale platforms, presenting these options directly within the user's browsing experience. By seamlessly integrating secondhand shopping into the traditional retail flow, Beni empowers consumers to make informed purchasing decisions and save money without expending extra effort. The platform also offers a mobile app that functions as a search engine specifically for secondhand goods, allowing users to discover specific items or browse across brands and categories.
Target Audience
Beni's primary users are consumers who are looking to save money on purchases and are interested in exploring secondhand options as an alternative to buying new.
Features
- Browser extension (Chrome, Safari, Edge) that detects when a user is viewing a product on a retail site and searches for resale alternatives.
- Aggregates listings from 40+ secondhand marketplaces, including Depop, Poshmark, and TheRealReal.
- Mobile app (iOS) for searching across resale sites by keyword, brand, or category.
- Direct link to the resale partner site for easy checkout.
- "checkbeni.com/" prefix allows users to leverage Beni's tech without downloading the extension.