Event organizers struggle with low‑engagement, wasteful giveaway programs that generate few qualified leads and provide little measurable CSR impact, while also facing pressure to report concrete RSE metrics. Be Cause replaces traditional physical giveaways with a “Roue de la Fortune Solidaire” animation. Attendees scan a QR code, spin a digital wheel, select a charitable cause, and receive a digital “Cadon” (gift card) that funds the chosen association.
Funding
Funding not disclosed
Founders
Product
Problem
Event organizers struggle with low‑engagement, wasteful giveaway programs that generate few qualified leads and provide little measurable CSR impact, while also facing pressure to report concrete RSE metrics.
Solution
Be Cause replaces traditional physical giveaways with a “Roue de la Fortune Solidaire” animation. Attendees scan a QR code, spin a digital wheel, select a charitable cause, and receive a digital “Cadon” (gift card) that funds the chosen association. The platform captures the participant’s contact information and consent, delivering qualified, opt‑in leads to the organizer. All donations are tracked, aggregated, and reported in a CSRD‑ready, GDPR‑compliant dashboard, allowing companies to quantify their CSR contribution and integrate it into sustainability reporting. The solution requires no physical inventory, fits within existing event budgets, and eliminates logistics and carbon‑footprint associated with conventional swag.
Target Audience
Primary customers are B2B event marketers, trade‑show exhibitors, and corporate HR or internal communication teams seeking to generate qualified leads while demonstrating measurable CSR impact.
Features
- QR‑code driven wheel interaction that converts a 1‑minute stand visit into a qualified lead capture
- Digital Cadon (10‑20 €) redeemable for a donation to a pre‑selected local association chosen by the participant
- Fully managed animation (hardware or digital) with on‑site installation, host support, and post‑event service
- Real‑time reporting dashboard with lead metrics, cause breakdown, donation totals, and CSRD‑compatible export
- ORIAS‑registered intermediary status ensuring fiscal deductibility of donations and compliance with financial regulations
- Zero‑logistics model: no physical swag, <0.1 kg CO₂e per Cadon versus 4–8 kg CO₂e for typical giveaway kits