Astute is a B2B new media platform that connects B2B companies with the newsletter, podcast, and social media creators their target buyers already follow. The platform manages the entire partnership lifecycle—matching, outreach, negotiation, contracts, scheduling, payment, and reporting—across channels like LinkedIn and X. It streamlines creator collaborations so brands can efficiently reach niche professional audiences through trusted voices.
Funding
Funding not disclosed
Founders
Product
Problem
B2B companies struggle to reach their target buyers through traditional advertising, which suffers from low engagement and poor trust. Meanwhile, the creators and niche media channels that B2B audiences actually follow are fragmented across newsletters, podcasts, and social platforms, making discovery and partnership management time-consuming and inefficient.
Solution
Astute is a B2B new media platform that connects B2B companies with the newsletter, podcast, and social creators their buyers already follow. The platform provides a centralized workflow for managing creator partnerships, covering matching, outreach, negotiation, contracts, scheduling, payment, and reporting. By automating the operational heavy lifting, Astute enables brands to launch and scale creator-driven campaigns across channels like LinkedIn and X without manual coordination. This approach helps B2B marketers access trusted, niche audiences and measure campaign performance in one place.
Target Audience
Primary customers are B2B marketing teams and agencies seeking to run creator partnerships and sponsored content campaigns across newsletters, podcasts, and social media to reach professional decision-makers.
Features
- Creator discovery and matching engine that identifies relevant newsletters, podcasts, and social accounts based on audience alignment
- Built-in outreach and negotiation tools to streamline communication with creators
- Automated contract management and scheduling for campaign coordination
- Integrated payment processing to handle creator compensation
- Reporting dashboard that tracks campaign performance and ROI across multiple channels
- Support for LinkedIn and X as social distribution channels alongside newsletters and podcasts