Amped builds AI trained on a fitness coach's own content, voice, and methodology to draft replies to Instagram DMs and texts. Coaches review, edit, or approve every draft before it sends, or can enable fully automated sending per channel. The AI distinguishes between leads and paying clients, keeping proprietary coaching material out of replies to unconfirmed prospects.
Funding
Funding not disclosed
Founders
Product
Problem
Fitness coaches are overwhelmed by the constant volume of Instagram DMs and texts from leads and clients — form checks, pricing questions, and accountability check-ins arrive at all hours. Replying to everything is unsustainable, and slow responses cause hot leads to go cold or move to a competitor who answered first. Hiring an assistant doesn't work because they don't sound like the coach, and generic AI tools don't understand the coach's specific methodology.
Solution
Amped provides an AI assistant trained on a coach's own content — videos, PDFs, notes, cues, progressions, and philosophy — so it drafts replies in the coach's voice. The AI works both sides of the inbox: it qualifies leads who haven't paid while answering paying clients using the coaching material they already purchased. Replies are held for approval by default, letting coaches edit, skip, or approve each draft, with the option to enable fully automated sending per channel. The AI lives where conversations already happen — Instagram DMs and text messages — so no new app is required. A critical safeguard ensures that for unconfirmed leads, the coach's proprietary material is never retrieved, keeping it out of the model's context entirely. Coaches can switch any single conversation back to manual control at any time.
Target Audience
Primary customers are online fitness coaches and personal trainers who run their client communication through Instagram DMs and text messages and want to scale their inbox without losing their personal voice.
Features
- Trained on the coach's own content, including videos, PDFs, notes, progressions, cues, and rules, so replies match their voice and methodology
- Distinguishes between leads and confirmed clients, never retrieving proprietary coaching material for unconfirmed prospects
- Works directly in Instagram DMs via Meta's official messaging API and text messages on Creator, with no unofficial tools or scripting
- Per-channel automation control: replies can be held for approval, sent automatically, or set to manual per conversation
- Guardrails flag sensitive topics and route them to the coach instead of drafting a response, preventing unsafe or out-of-character replies
- Includes a time-value calculator that lets coaches estimate hours saved based on their own inbox volume and pricing