Funding
Funding not disclosed
Founders
Product
Problem
Renters often struggle to build credit and equity due to rent payments not being traditionally reported to credit bureaus or contributing to savings. They also miss out on potential rewards and financial benefits typically associated with homeownership.
Solution
Viva provides a platform designed to help renters improve their financial well-being by building equity, earning rewards on rent payments, and boosting their credit scores. The platform offers multiple membership options, including prepaid, debit, and credit-building credit card options, catering to different user needs. Viva reports on-time rent payments to major credit bureaus, helping users strengthen their credit profile. Users can earn rewards on rent payments and everyday purchases made with their Viva card.
Target Audience
The primary target audience is renters in the U.S. who want to build credit, earn rewards, and improve their financial standing without taking on traditional debt.
Features
- Multiple membership options: prepaid card, debit card, and credit-building credit card.
- Reporting of on-time rent payments to major credit bureaus.
- Rewards earned on rent payments and everyday purchases.
- FlexPay feature for flexible rent payment timing.
- Bank-level encryption and security to protect user information.
- Mobile application for managing account and payments.