Jing Herbal
Jing Herbal sells science-backed botanical supplements, starting with aura, a daily blend of six botanicals and 60 mg of vitamin C. The company reviews clinical evidence for Traditional Chinese Medicine herbs and publishes full dossiers, including evidence ratings and safety profiles, to support its products. Every ingredient dose is printed on the label to the milligram.
- Consumer Goods
- Artificial Intelligence
- Commerce & Shopping
- Content & Publishing
- Healthcare Technology
- Software Only
- Wellness & Fitness Technology
Funding
Founders
Founder details are not available yet.
Product
Problem
The supplement industry lacks transparency, with vague labeling, unsubstantiated claims, and products that reference ancient traditions without linking to peer-reviewed research. Consumers cannot verify the efficacy, safety, or quality of herbal supplements, leading to wasted money on ineffective products and potential health risks from unvetted ingredients.
Solution
Jing Herbal provides a science-backed Traditional Chinese Medicine formulary that reviews clinical evidence for herbs and rates it honestly. The platform covers 55 herbs, each with a full clinical dossier including active compounds, molecular mechanisms, evidence ratings based on RCT quality, dosage guidance from peer-reviewed studies, and complete safety profiles with drug interactions and contraindications. Jing publishes evidence whether it supports or weakens a herb's case, updating ratings quarterly when meta-analyses change the picture. The platform also offers curated protocols that combine herbs targeting the same physiological pathway, with evidence ratings reflecting the overall stack. The company's first consumer product, aura, is a daily botanical blend with every dose printed on the label, developed after reviewing approximately 4,800 studies. Jing's core principle is that every ingredient should earn its place and it should be able to show its work, publishing certificates of analysis for each batch.
Target Audience
Primary users are health optimizers and biohackers who read studies before buying supplements, interested in testosterone, cortisol, sleep, skin, and hair health, and who want evidence-based verification of traditional Chinese medicine claims.
Features
- Full clinical dossiers for 55 herbs, including active compounds, mechanisms of action, and evidence ratings based on RCT quality and quantity
- Quarterly evidence review cycle that updates ratings when meta-analyses change the picture, including unflattering results
- Complete safety database documenting drug interactions, hepatotoxicity signals, and contraindications, including herbs not sold due to unclear risk profiles
- ISO/IEC 17025 Certificate of Analysis on every batch for quality verification, published in full on the website
- Curated protocols targeting specific physiological pathways such as androgen support, collagen synthesis, and HPA axis reset
- Dosage guidance drawn directly from peer-reviewed studies with plain-language mechanism explanations
- First product aura: six botanicals and 60 mg vitamin C from acerola, unflavoured 5g stick, one stick daily, with all ingredient weights listed to the milligram
- Ingredients classified into two groups: permitted nutrient claims under FSANZ Standard 1.2.7, and documented traditional use with no health claims