Curators is a platform connecting influential content creators with leading experience providers, enabling them to discover, book, and promote unique experiences. It streamlines the collaboration process, allowing curators to monetize their audience by sharing curated travel and leisure activities.
Funding
Funding not disclosed
Founders
Product
Problem
Travel and leisure brands often struggle to efficiently connect with relevant content creators and influencers to promote their experiences. Content creators lack a centralized platform to discover partnership opportunities and manage collaborations with these brands, leading to fragmented communication and missed opportunities.
Solution
Jerne is a marketplace that connects travel and leisure brands with a network of content creators, advisors, and influencers, streamlining the discovery, booking, and promotion of unique experiences. The platform enables brands to manage collaborations, track deliverables, and monitor the ROI of curator-driven marketing campaigns. Curators can build their personal brand, access partnership opportunities, and earn incentives through referral links. Jerne provides tools for both brands and curators to manage offerings, communication, legal agreements, and content assets in one place.
Target Audience
Jerne targets travel and leisure brands seeking to connect with content creators for marketing and promotion, as well as travel influencers, content creators, travel agents/advisors, tour guides/hosts, concierges, and event planners looking to monetize their audience.
Features
- Profile Module: Allows curators to build a personalized profile, searchable by experience providers, highlighting their areas of focus (e.g., sports, culinary, diversity).
- Experiences Module: Provides access to partnership opportunities with accommodation, food and beverage, spa and wellness, tour, ocean cruise, and river cruise providers.
- Offers Module: Enables curators to review and apply for exclusive promotional offers custom-built by experience providers.
- Invitations Module: Allows curators to receive custom-built invitations from experience providers for partnerships.
- Reporting Module: Tracks affiliate bookings and referral incentives for curators.
- Asset Module: Stores user-generated content assets alongside partnership agreements for easy tracking of ownership and usage rights.
- MyJerne Module: A customizable page for curators to showcase their experiences and earn referral incentives.
- Search Module (For Brands): Access to a community of travel curators with visual search capabilities to find curators that align with their brand.
- Content Module (For Brands): Tools to monitor, archive, reuse, and rate curator content.
- Revenue Module (For Brands): Personalized curator booking links integrated with existing GDS connections, offering marketing and sales opportunities.