JENTIS offers a server-side tracking platform that captures first-party web data in real-time, ensuring compliance with privacy regulations like GDPR. This technology enables businesses to gain complete insights into customer journeys, optimize marketing campaigns, and improve conversion rates by providing accurate data for decision-making.
Funding
$16.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
BPFounders
Product
Problem
Many businesses struggle to gain a complete and accurate understanding of their customer journeys due to data loss from ad blockers, missing user consents, and tracking prevention technologies. This incomplete data hinders effective marketing campaign optimization and accurate attribution, leading to suboptimal marketing ROI. Furthermore, reliance on third-party tracking systems can compromise data ownership and compliance with privacy regulations like GDPR.
Solution
JENTIS offers a server-side tracking platform that captures first-party web data in real-time, providing businesses with a comprehensive view of customer journeys while ensuring data privacy and regulatory compliance. By employing a twin-server technology, JENTIS overcomes data loss and delivers high-quality data for improved marketing performance and decision-making. The platform's managed server-side tag manager allows businesses to regain control over their data, optimize ad campaigns with synthetic users, and enhance user experience through faster loading times and precise personalization. JENTIS also facilitates seamless data connectivity to over 120 third-party tools and platforms, including 100% server-side support for Google Analytics 4.
Target Audience
JENTIS primarily targets marketing professionals, e-commerce businesses, and data analysts who need accurate, complete, and privacy-compliant web data to optimize marketing campaigns, improve customer understanding, and ensure regulatory compliance.
Features
- Real-time data capture using a twin-server technology for accurate and complete data collection.
- Data privacy features, including data transformation and pseudonymization, to ensure GDPR compliance.
- Managed server-side tag manager for regaining control over data and reducing reliance on third-party systems.
- Synthetic Users feature that leverages AI to activate up to 100% of conversions on advertising platforms.
- Seamless data connectivity to over 120 third-party tools and platforms.
- 100% server-side support for Google Analytics 4.
- Real-time data processing for immediate insights and decision-making.
- First-party data collection for future-proof marketing strategies.