This startup produces customized pet food using a subscription model that allows pet owners to select specific dietary options for their dogs and cats, including kibble, terrines, and supplements. By delivering tailored meals based on individual pet needs, the company addresses the challenge of providing balanced nutrition for pets with varying dietary requirements.
Funding
$9.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many pet owners find it challenging to consistently provide balanced nutrition tailored to their pets' specific needs, such as age, breed, weight, and health conditions. Traditional pet food options often lack personalization, potentially leading to digestive issues, allergies, or other health problems.
Solution
Japhy offers a customized pet food subscription service that formulates recipes based on each pet's unique profile. Pet owners complete a detailed questionnaire about their dog or cat, and Japhy's algorithm generates a personalized kibble recipe with precise protein, fat, and calorie content. The company uses natural ingredients and manufactures its products in France, emphasizing short supply chains and quality control. Japhy delivers the customized food directly to the customer's door on a flexible schedule, adjusting the recipe and portion sizes as the pet's needs evolve.
Target Audience
Japhy targets pet owners who prioritize high-quality, personalized nutrition for their dogs and cats and who value the convenience of a subscription service with flexible delivery options.
Features
- Personalized kibble recipes based on a detailed pet profile, including age, breed, weight, activity level, and health conditions
- Recipes formulated by pet nutritionists and approved by veterinarians
- High-quality, natural ingredients with no artificial colors, flavors, or preservatives
- Made in France, emphasizing short supply chains and local producers
- Flexible subscription service with customized delivery schedules
- Automatic adjustments to recipes and portion sizes as the pet's needs change
- Option to add other products such as treats, terrines, and supplements
- Eco-friendly packaging and sustainable practices