Many pet owners find it challenging to consistently provide balanced nutrition tailored to their pets' specific needs, such as age, breed, weight, and health conditions. Traditional pet food options often lack personalization, potentially leading to digestive issues, allergies, or other health problems.

Japhy offers a customized pet food subscription service that formulates recipes based on each pet's unique profile. Pet owners complete a detailed questionnaire about their dog or cat, and Japhy's algorithm generates a personalized kibble recipe with precise protein, fat, and calorie content. The company uses natural ingredients and manufactures its products in France, emphasizing short supply chains and quality control. Japhy delivers the customized food directly to the customer's door on a flexible schedule, adjusting the recipe and portion sizes as the pet's needs evolve.

Personalized kibble recipes based on a detailed pet profile, including age, breed, weight, activity level, and health conditions

Recipes formulated by pet nutritionists and approved by veterinarians

High-quality, natural ingredients with no artificial colors, flavors, or preservatives

Made in France, emphasizing short supply chains and local producers

Flexible subscription service with customized delivery schedules

Automatic adjustments to recipes and portion sizes as the pet's needs change

Option to add other products such as treats, terrines, and supplements

Eco-friendly packaging and sustainable practices

Japhy targets pet owners who prioritize high-quality, personalized nutrition for their dogs and cats and who value the convenience of a subscription service with flexible delivery options.

Japhy generates revenue through recurring subscription fees for its customized pet food, with options to add additional products to the subscription for an increased fee.