Jaakko provides a web‑based platform that lets private homeowners list residential properties on an interactive map, enabling buyers to browse buildings and initiate discreet “silent” sales that stay off public MLS feeds. The service includes free self‑service listing tools, automated price‑estimate reports, AI‑enhanced photo styling, and optional paid visibility boosts via targeted social‑media ads, all managed through in‑platform messaging.
Funding
Funding not disclosed
Founders
Product
Problem
Homeowners and buyers often rely on fragmented listing portals and traditional real‑estate agents, which can make property discovery cumbersome and limit the ability to sell discreetly without public exposure. The lack of integrated tools for price estimation, professional‑grade photos, and targeted marketing further slows transactions and increases costs for self‑service sellers.
Solution
Jaakko offers a web‑based platform that centralises residential listings on an interactive, map‑driven interface. Users can browse properties by zooming directly onto buildings, express interest, and initiate private “silent” sales that keep listings off public MLS feeds. The service includes a free account with self‑service listing creation, automated price‑estimate reports, AI‑enhanced photo styling, and optional paid visibility boosts that run targeted social‑media ads. All interactions occur within the platform via direct messaging, eliminating the need for external communication channels. By combining map visualisation, discreet sale mechanics, and on‑demand marketing tools, Jaakko streamlines the end‑to‑end property transaction workflow for DIY sellers and buyers.
Target Audience
The primary users are private homeowners and prospective buyers seeking a self‑service, low‑visibility channel to list, discover, and transact residential properties, particularly in markets where discretion is valued.
Features
- Interactive property map powered by Mapbox and OpenStreetMap, allowing users to click any building to view details or initiate a transaction
- “Silent sale” mode that creates private listings visible only to invited parties, preserving seller confidentiality
- Direct in‑platform messaging for buyer‑seller communication without third‑party apps
- Automated price estimation engine delivering daily free market‑value reports with deeper analysis available on demand
- AI‑driven photo styling tool that cleans and enhances up to 60 listing images for free, with additional styling purchasable
- Visibility boost package that launches a two‑week, targeted social‑media advertising campaign for €49.90 per listing
- Quick account creation and self‑service listing management, including edit‑and‑publish workflow
- Compliance with GDPR and secure data handling for user‑generated content