iZ Renewable Luxury is developing a digital and industrial platform to connect disparate businesses, enabling a circular economy model for luxury goods. This platform helps Gen Z consumers access products aligned with their sustainability values, fostering economic and social value.
Funding
Funding not disclosed
Founders
Product
Problem
The luxury goods industry faces increasing pressure to adopt sustainable practices, particularly regarding the sourcing and traceability of precious metals. Consumers, especially Gen Z, are demanding ethically sourced and environmentally responsible products, but verifying the origin and impact of materials remains a challenge. The lack of transparency in the supply chain makes it difficult for brands to demonstrate their commitment to sustainability and connect with these values-driven consumers.
Solution
iZ Precious offers a digital platform designed to connect luxury brands with a certified circular economy for precious metals, specifically gold, silver, and palladium recovered from electronic waste. The platform facilitates the traceability of these metals throughout the supply chain, ensuring they are ethically sourced and environmentally sustainable. By digitizing the recovery process and adhering to international voluntary standards, iZ Precious enables brands to access verified, sustainable materials and communicate a compelling story to consumers. This approach helps luxury brands differentiate themselves, enhance their reputation, and meet the growing demand for transparency and social responsibility.
Target Audience
The primary target audience includes luxury brands in the jewelry, watches, and fashion accessories sectors seeking to enhance their sustainability credentials and appeal to environmentally conscious consumers, particularly Gen Z.
Features
- Digital platform for tracing precious metals (Gold, Silver, Palladium) recovered from e-waste.
- Certified recovery supply chain adhering to international sustainability standards.
- Traceability and chain-of-custody digital service.
- Measurement and reduction of carbon footprint (CO2).
- Support for social development projects in local communities.
- Third-party audit validation by TÜV Italia
- TÜV SÜD Group & Sofies Group.