The startup offers a web push notification platform that enables users to receive alerts from their favorite websites without needing to download mobile applications. This approach increases user engagement and conversion rates by allowing marketers to send tailored notifications across mobile, tablet, and desktop devices.
Funding
$750K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Publishers often struggle to maintain consistent audience engagement across various devices and platforms, leading to decreased website traffic and revenue. Relying solely on social media and search engines for traffic can be unreliable due to algorithm changes and platform dependencies.
Solution
iZooto provides a comprehensive audience marketing platform designed specifically for publishers to build and engage their audience directly. The platform enables publishers to convert website visitors into subscribers through web, messenger, and app push notifications, as well as email newsletters. iZooto's features include audience segmentation, personalization, automation, and a News Hub for curated content, allowing publishers to deliver tailored content and drive repeat traffic. By using iZooto, publishers can reduce their dependence on third-party platforms and cultivate a loyal audience, leading to increased page views and monetization opportunities.
Target Audience
iZooto primarily targets news and media publishers, sports and gaming websites, and technology blogs seeking to build audience loyalty, drive repeat traffic, and increase revenue through owned audience marketing.
Features
- Web Push Notifications to reach users across devices and operating systems
- Messenger Push Notifications to engage Facebook followers directly in their Messenger inbox
- App Push Notifications to re-engage mobile app users with personalized alerts
- News Hub, a notification center for users to discover editor-curated content
- On-Site Interactions to convert fly-by visitors into engaged readers
- Email Newsletter templates to convert repeat visitors into engaged users
- Audience Segmentation based on geography, device, behavior, and interests
- Automation to schedule and send notifications automatically via RSS feeds
- Personalization to tailor notifications based on user preferences and behavior
- Reporting and Analytics to track campaign performance and audience engagement
- Exit-Intent Recommendations to encourage visitors to view more content before leaving the site