This platform enables retailers to implement Customer Generated Offers, shifting the sales dynamic from passive listing to active deal-making. It provides automated tools for instant offer decisions, margin protection, and personalized deal management across various sales channels. The system helps e-commerce businesses improve conversion rates, recover abandoned carts, and analyze product price elasticity.
Funding
Funding not disclosed
Founders
Product
Problem
Shopify merchants often struggle to convert website visitors into paying customers due to a lack of personalized and dynamic offer strategies. Traditional static product listings fail to capture customer interest and adapt to individual buyer behavior, leading to lost sales opportunities. High customer acquisition costs and ineffective remarketing efforts further exacerbate the challenge of driving profitable growth.
Solution
I Want That! provides a customer-generated offer platform that enables Shopify merchants to engage potential buyers with personalized deals, increasing conversion rates and driving revenue. The platform allows customers to submit offers on products, which the merchant can then accept, decline, or counter, fostering a dynamic negotiation process. By leveraging customer-generated offers, merchants can uncover price elasticity, optimize pricing strategies, and acquire customers more efficiently. The platform includes tools for automated offer management, campaign creation, and performance analytics, empowering merchants to personalize the buying experience and improve customer lifetime value.
Target Audience
The primary target audience includes Shopify merchants, particularly those focused on increasing conversion rates, improving customer engagement, and optimizing pricing strategies for profitability.
Features
- Customer-generated offer functionality, allowing shoppers to propose their desired price for products
- Automated acceptance and decline rules based on pre-set thresholds to protect margins
- Customizable offer expiry settings to create urgency and encourage quick conversions
- Campaign and program management tools to organize and analyze offer performance across different events and seasons
- Flexible offer collection from product or cart pages to capture customer interest at various stages of the buying journey
- Remarketing integration to retarget abandoned carts with personalized offers
- Price elasticity analytics to understand customer price sensitivity and optimize pricing strategies
- Integration with Shopify for seamless installation and product data synchronization