This video commerce platform helps brands optimize marketing by connecting them with Key Opinion Leaders (KOLs) to create visual product recommendations. Shoppers can browse, discover, and purchase products directly within the app, enabling an interactive shopping experience.
Funding
Funding not disclosed
Founders
Product
Problem
Brands often struggle to efficiently connect with relevant Key Opinion Leaders (KOLs) for marketing campaigns, leading to suboptimal reach and engagement. Furthermore, shoppers lack a seamless way to discover and purchase products directly from trusted visual recommendations.
Solution
Ituloh provides a video commerce platform that connects businesses with a network of over 60,000 Key Opinion Leaders (KOLs) to create engaging visual product recommendations. The platform facilitates community penetration and affiliate marketing, enabling brands to reach a wider audience through trusted voices. Ituloh offers services such as influencer marketing, community engagement, event management, and live shopping to optimize brand marketing strategies. The platform allows shoppers to browse, discover, and purchase products directly within the app, creating an interactive and streamlined shopping experience.
Target Audience
Ituloh primarily targets businesses seeking to enhance their marketing efforts through influencer collaborations and community engagement, as well as shoppers looking for trusted product recommendations.
Features
- Influencer marketing services to connect brands with relevant KOLs.
- Community penetration and affiliate marketing to engage with targeted communities.
- Event management services for brand activation, from concept to execution.
- Live shopping feature to promote products directly to potential buyers.
- Influencer Bank to find influencers that match the target market.