Ittybit provides a unified media API platform that lets developers upload files and trigger automated workflows for tasks such as transcoding, compression, watermarking, tagging, NSFW detection, subtitle creation, and thumbnail generation. The service abstracts GPU provisioning, load‑balancing, and storage, scaling automatically and charging on a credit‑based usage model, while offering team management features like role‑based access and SSO integration.
Funding
Funding not disclosed
Founders
Product
Problem
Developers and product teams that need to process, transform, and extract data from large volumes of media files often face high infrastructure costs, complex scaling challenges, and fragmented toolchains for tasks such as transcoding, watermarking, and content moderation.
Solution
Ittybit offers a unified set of media APIs that handle source transformations, intelligence extraction, and track generation through a credit‑based usage model. Users can upload files and trigger automated workflows that perform tasks like format conversion, compression, watermarking, image/video/audio tagging, NSFW detection, subtitle creation, and thumbnail generation. The platform abstracts away GPU provisioning, load‑balancing, and storage management, allowing developers to focus on product logic while the service scales automatically with demand. Credits are consumed per minute of processing or per image, and overage pricing lets projects pay only for the extra capacity they use. Role‑based access controls, multi‑user collaboration, and optional SSO integrations support team workflows, and results are delivered via API endpoints ready for immediate consumption.
Target Audience
Primary customers are SaaS developers, media platforms, and digital product teams that require high‑volume media processing, content moderation, and searchable metadata without building their own infrastructure.
Features
- Source tasks for media transformation (conversion, compression, resizing, watermarking) billed by output type with simple credit rates
- Intelligence tasks that extract metadata, tags, NSFW scores, and speech‑to‑text using AI models, also credit‑based
- Free track generation (subtitles, chapters, thumbnail previews) built on underlying source or intelligence tasks
- Automation engine that runs stored workflows on upload events or API calls, with no extra charge beyond the tasks they trigger
- Scalable, broadcast‑grade infrastructure that automatically handles GPU, load‑balancing, and storage needs
- Team management features including unlimited users (Scale plan), role‑based permissions, and Slack/live‑chat support
- Transparent usage‑based pricing with overage options and spend limits to prevent unexpected costs