Itsbodily creates medically‑designed nursing bras, pumping bras, and postpartum panties that prioritize breast health, using breathable, stretch‑focused fabrics and no underwire to reduce risks like clogged ducts and mastitis. The brand also offers an evidence‑based educational platform with articles, videos, and expert interviews to help lactating individuals navigate recovery and maintain milk supply. By combining research‑backed apparel with reliable information, Itsbodily supports postpartum and lactating people throughout each stage of breastfeeding.
Funding
$7.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Postpartum and lactating individuals often lack reliable, evidence‑based information about breast health and face limited options for comfortable, medically‑designed apparel that supports milk production while reducing risks such as clogged ducts or mastitis.
Solution
Bodily combines scientific research with design expertise to create a curated collection of nursing bras, pumping bras, and postpartum panties optimized for each stage of breastfeeding. The product line is developed with lactation consultants and tested for stretch, breathability, and lack of constriction to protect breast health. In addition, Bodily provides educational content—including articles, videos, and expert‑led discussions—to inform parents about physiological changes, recovery, and self‑care after birth. By integrating product guidance with evidence‑based resources, the brand helps users maintain milk supply, reduce discomfort, and navigate postpartum recovery with confidence.
Target Audience
Primary customers are postpartum and lactating individuals—including new mothers, expectant parents, and caregivers—seeking medically informed apparel and reliable information to support breast health and recovery.
Features
- Stage‑specific nursing bras (Everything, So Easy, Do Anything) engineered for maximum stretch, no underwire, and breathable micromodal fabrics to prevent breast compression.
- Pumping bras designed for short‑term support (3–4 hours) to avoid engorgement while allowing easy access for nursing or pumping.
- High‑waist postpartum panty made from OEKO‑TX 100‑certified micromodal, offering C‑section incision protection, wide elastic waist, and extra gusset for maxi pads.
- Educational platform with articles, videos, and expert interviews covering lactation, birth recovery, and postpartum health, all vetted by medical professionals.
- Product selection guide that maps breastfeeding stages to appropriate apparel, simplifying decision‑making for new parents.
- Free shipping on orders over $100 and a 30‑day hassle‑free return policy for most items.