New Id is a digital content platform that utilizes AI-based post-production and a content management system to streamline channel publishing and enhance ad targeting. The platform addresses inefficiencies in content distribution and monetization by providing a centralized solution for managing global advertising inventory across multiple channels.
Funding
$15.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Content creators and distributors face challenges in efficiently managing and monetizing their video assets across a fragmented landscape of digital channels. Traditional post-production workflows are often time-consuming and costly, hindering rapid content deployment and optimization for diverse platforms. Maximizing advertising revenue requires sophisticated tools for inventory management and targeted ad delivery.
Solution
New Id offers an AI-powered platform designed to streamline video post-production, channel publishing, and ad inventory management. The platform's AI capabilities automate editing tasks, enabling faster content turnaround and adaptation for various formats and platforms. A centralized content management system (CMS) simplifies the distribution process, while advanced ad targeting tools optimize revenue generation across multiple channels, including CTV and car infotainment systems. By consolidating these functionalities, New Id aims to provide a comprehensive solution for content creators to enhance efficiency and maximize monetization opportunities.
Target Audience
The primary target audience includes content creators, media companies, and distributors seeking to efficiently manage, distribute, and monetize their video content across various digital platforms.
Features
- AI-based post-production tools for automated video editing and optimization
- Centralized content management system (CMS) for streamlined distribution across multiple channels
- Global advertising inventory management across diverse platforms
- Channel publishing and platform targeting capabilities
- CTV app production
- Location-based advertising solutions
- Shoppable ads functionality