It Goes Forward provides a peer-to-peer returns platform that redirects returned items directly from consumers to new buyers, bypassing traditional warehousing. This reduces logistics costs and environmental impact by eliminating unnecessary transit and processing, while making items available for resale instantly within a brand's e-commerce channels.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional reverse logistics processes involve significant costs associated with warehousing, processing, and potential disposal of returned items. This model also contributes to substantial environmental impact due to unnecessary transportation and waste.
Solution
It Goes Forward offers a peer-to-peer returns platform that redirects returned items directly from the original consumer to a new buyer, bypassing traditional warehouse handling. This process reduces logistics costs and environmental footprint by eliminating unnecessary transit and processing steps. The platform utilizes a proprietary algorithm to match returns with new orders and apply a scientifically determined discount, making items available for resale instantly within a brand's e-commerce channels. This provides consumers with an affordable and sustainable option for managing their returns.
Target Audience
The primary customers are e-commerce brands and retailers seeking to optimize their reverse logistics operations and reduce the environmental impact of product returns.
Features
- Peer-to-peer return facilitation enabling direct consumer-to-consumer shipping of unwanted items.
- Proprietary matching algorithm for optimizing the discount and pairing of returns with new customer orders.
- Instant availability of returned items for resale within the brand's webshop, reducing inventory lag.
- API-first integration capabilities with major e-commerce platforms such as Shopify and Magento, with Salesforce Commerce Cloud support forthcoming.
- Real-time dashboard providing insights into return flows, cost savings, and environmental impact metrics (e.g., CO₂ emissions saved).
- Consumer-facing notifications regarding package status and rewards for participation in the peer-to-peer return process.
- Secure and privacy-focused shipping labels designed for consumer anonymity.