Waypoint Health develops digital therapeutic games for children with chronic conditions, starting with atopic dermatitis. Their gamified platform provides engaging, evidence-based therapies that help children manage their condition through interactive play and monster collectibles.
Funding
Funding not disclosed
Founders
Product
Problem
Children with atopic dermatitis (eczema) often struggle with the consistent skincare routines required to manage their condition, leading to reduced treatment adherence and increased flare-ups. Traditional methods of educating and motivating children to maintain these routines can be challenging and ineffective.
Solution
ItchyMonsters is a mobile application designed to motivate children with atopic dermatitis to adhere to their skincare regimens through gamification. The app features collectible "ItchyMonster" characters that grow and evolve as children consistently perform their skincare tasks, such as applying emollients. By turning skincare into an interactive game, ItchyMonsters aims to make the process more engaging and less stressful for both children and their parents. The app also includes a symptom tracker and educational content about atopic dermatitis, providing a comprehensive tool for managing the condition.
Target Audience
The primary target audience is children with atopic dermatitis and their parents, as well as dermatologists seeking to improve patient adherence to treatment plans.
Features
- Gamified skincare routines with collectible and evolvable "ItchyMonster" characters
- Integration of skincare tasks with in-app monster growth and development
- Symptom tracking functionality to monitor skin health improvements over time
- Educational content, including a "Neurodermitis-ABC," providing information about atopic dermatitis and its management
- Family account feature allowing parents to add and individually support their children
- Werbefrei and secure environment with no in-app purchases
- Developed in collaboration with dermatologists, ensuring medical accuracy and relevance
- Data security measures compliant with EU data protection regulations