Itchi
Itchi is a trigger discovery app that helps people with psoriasis run science-based 30-day experiments to identify their personal flare triggers. Users track their skin with photos and notes while monitoring stress and movement, with challenges built on global scientific studies. The app also includes an interactive global statistics hub covering psoriasis prevalence and comorbidities across 200+ countries.
- Digital Health
- Healthcare Technology
- Software Only
- Data & Analytics
Funding
Founders
Founder details are not available yet.
Product
Problem
Psoriasis is a chronic autoimmune condition affecting approximately 125 million people worldwide, yet no cure exists. While genetics establish predisposition, research shows that modifiable factors like gut health, stress, sleep quality, and physical activity are primary drivers of flare frequency and severity, but these triggers vary significantly from person to person based on genetics, environment, and individual body reactions.
Solution
Itchi is a trigger discovery app that helps users run science-based 30-day experiments to identify their personal psoriasis flare triggers. The app guides users through structured challenges based on global scientific studies, focusing on modifiable internal factors such as diet, gut health, stress management, sleep, and physical activity. Users track their skin with photos and notes before and after each experiment, securely storing visual evidence, while also monitoring stress and movement to ensure experiment validity. The app acknowledges that there is no one-size-fits-all trigger profile and helps users systematically uncover their unique inflammation drivers, serving as a support system alongside—not a replacement for—prescribed medication.
Target Audience
Primary users are people living with psoriasis who want to identify their personal flare triggers through structured, science-based self-experimentation, as well as individuals interested in understanding the connection between lifestyle factors and psoriatic disease.
Features
- Structured 30-day experiment frameworks built on global scientific studies to isolate personal flare triggers
- Photo and note-based skin tracking with secure storage of before-and-after visual evidence
- Built-in stress and movement monitoring to control for variables during experiments
- Global psoriasis statistics hub with interactive maps covering prevalence and comorbidities (obesity, diabetes, cardiovascular disease, depression) across 200+ countries
- Comorbidity risk data with odds ratios (CVD OR 1.4, depression OR 1.57, type 2 diabetes OR 1.9, metabolic syndrome OR 2.26) sourced from peer-reviewed literature