About iSpot.tv

iSpot provides a real-time advertising intelligence platform that utilizes proprietary technology to track attention and conversion metrics for TV commercials, movie trailers, and promotional content across various networks. This platform enables advertisers to measure the effectiveness of their campaigns throughout the entire ad lifecycle, addressing challenges related to fragmented viewing and rising media costs.

```xml <problem> Advertisers face challenges in accurately measuring the effectiveness of TV commercials and video ad campaigns due to fragmented viewing habits across linear TV, streaming platforms, and various digital channels. This makes it difficult to optimize ad spend and demonstrate return on ad spend (ROAS) across the entire advertising lifecycle. </problem> <solution> iSpot provides a real-time advertising intelligence platform that unifies ad measurement across linear TV, streaming services, and digital channels. The platform uses a proprietary ad catalog, direct integrations with over 400 streaming platforms and DSPs, and exclusive access to data from 83 million smart TVs and set-top boxes to track ad impressions, attention, and conversion metrics. This enables advertisers to assess creative effectiveness, optimize audience targeting, and attribute business outcomes to specific ad exposures. iSpot's unified measurement approach helps brands, agencies, and networks make data-driven decisions to improve ad performance and maximize ROAS. </solution> <features> - Unified ad measurement across linear TV, streaming, and digital channels - Real-time tracking of ad impressions, attention, and conversion metrics - Proprietary ad catalog with 2.6M creatives and second-by-second attention data - Direct integrations with 400+ streaming platforms and DSPs - Exclusive access to data from 83M smart TVs and set-top boxes - Creative assessment tools for pre-market ad testing and in-market benchmarking - Audience measurement capabilities for optimizing targeting and reducing wasted impressions - Outcome attribution models for linking ad exposures to business results - Competitive intelligence dashboards for benchmarking against industry peers - MRC-accredited for national TV ad occurrence reporting and JIC-certified </features> <target_audience> iSpot's primary customers include brands, advertising agencies, and media networks seeking to improve the measurement and optimization of their TV and video advertising campaigns. </target_audience> <revenue_model> iSpot generates revenue through subscription-based access to its advertising intelligence platform, with pricing tiers based on data usage, features, and the level of support required. </revenue_model> ```

What does iSpot.tv do?

Where is iSpot.tv located?

iSpot.tv is based in Bellevue, United States.

When was iSpot.tv founded?

iSpot.tv was founded in 2012.

How much funding has iSpot.tv raised?

iSpot.tv has raised 325000000.

Location

Bellevue, United States

Founded

2012

Funding

325000000

Employees

416 employees

Major Investors

Goldman Sachs

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iSpot.tv

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Executive Summary

ispot.tv 10K+

Crunchbase

Founded 2012 – Bellevue, United States

Funding

Estimated Funding

$200M+

Major Investors

Goldman Sachs

Team (250+)

No team information available.

Company Description

Problem

Advertisers face challenges in accurately measuring the effectiveness of TV commercials and video ad campaigns due to fragmented viewing habits across linear TV, streaming platforms, and various digital channels. This makes it difficult to optimize ad spend and demonstrate return on ad spend (ROAS) across the entire advertising lifecycle.

Solution

iSpot provides a real-time advertising intelligence platform that unifies ad measurement across linear TV, streaming services, and digital channels. The platform uses a proprietary ad catalog, direct integrations with over 400 streaming platforms and DSPs, and exclusive access to data from 83 million smart TVs and set-top boxes to track ad impressions, attention, and conversion metrics. This enables advertisers to assess creative effectiveness, optimize audience targeting, and attribute business outcomes to specific ad exposures. iSpot's unified measurement approach helps brands, agencies, and networks make data-driven decisions to improve ad performance and maximize ROAS.

Features

Unified ad measurement across linear TV, streaming, and digital channels

Real-time tracking of ad impressions, attention, and conversion metrics

Proprietary ad catalog with 2.6M creatives and second-by-second attention data

Direct integrations with 400+ streaming platforms and DSPs

Exclusive access to data from 83M smart TVs and set-top boxes

Creative assessment tools for pre-market ad testing and in-market benchmarking

Audience measurement capabilities for optimizing targeting and reducing wasted impressions

Outcome attribution models for linking ad exposures to business results

Competitive intelligence dashboards for benchmarking against industry peers

MRC-accredited for national TV ad occurrence reporting and JIC-certified

Target Audience

iSpot's primary customers include brands, advertising agencies, and media networks seeking to improve the measurement and optimization of their TV and video advertising campaigns.

Revenue Model

iSpot generates revenue through subscription-based access to its advertising intelligence platform, with pricing tiers based on data usage, features, and the level of support required.