iSort
iSort provides evidence-based executive coaching for startup founders and leadership teams, using anonymous 360-degree feedback to reveal how a team actually perceives its leaders. The company offers structured programmes—including The Principal Year and The First Hundred Days—that measure behavioral change through pulse surveys before, during, and after coaching engagements.
- HR Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Startup founders often lack honest feedback about how their leadership behaviors affect their teams, especially as companies scale beyond the early stage. Growth exposes weaknesses that success hides, and team members may not feel safe telling founders what they really see, leading to unresolved conflict, burnout, and leadership blind spots that undermine company performance.
Solution
iSort provides structured coaching programmes for founders and executive teams, built on a measure-work-measure approach. Before coaching begins, the company interviews six to ten people around the founder and collects anonymous 360-degree feedback to establish a baseline. Coaches then work with founders on two or three specific behaviors over ten to twenty-four sessions, using real meetings and situations as practice ground. The same anonymous pulse surveys are repeated at the midpoint and end of the programme to quantify behavioral change, giving founders and their investors evidence of leadership progress rather than assumptions.
Target Audience
Primary customers are startup founders, first-time CEOs, and executive teams in Europe, particularly those preparing for fundraising or scaling beyond early-stage operations. Venture capital firms also engage iSort to develop leadership capabilities across their portfolio companies.
Features
- Anonymous 360-degree pulse surveys conducted at the start, midpoint, and end of each engagement to measure behavioral change
- Pre-engagement interviews with six to ten colleagues to surface unedited themes about how the founder is perceived
- Coaching delivered by ICF-, EMCC-, or AC-accredited coaches with 2,000+ combined coaching hours
- Programmes tailored to specific needs: The First Hundred Days for new CEOs, The Principal Year for sitting founders, and The Leadership Bench for executive teams
- Confidentiality-by-design: individual answers are never shared with employers or investors; only aggregated themes and progress metrics are reported
- Sessions built around real work situations, including board papers, difficult conversations, and offsites