The startup operates a digital signage platform that utilizes strategically placed screens and graphics at petrol stations to facilitate targeted advertising. This approach enables brands to engage consumers in high-traffic locations, maximizing visibility and impact during critical decision-making moments.
Funding
$22.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often struggle to effectively reach consumers with targeted advertising in high-traffic locations during key decision-making moments. Traditional out-of-home advertising lacks the flexibility to adapt to real-time conditions and engage consumers with dynamic content.
Solution
ISM Media operates a digital signage network at petrol stations, providing brands with high-frequency locations for impactful out-of-home advertising. The company leverages strategically placed digital screens to capture consumer attention during the refueling process and while entering the shop. ISM Media's DOOH solutions enable intelligent ad delivery based on factors like weather and time of day, ensuring that advertising content is relevant and engaging. With a network of locations, ISM Media offers advertisers the opportunity to reach a mobile audience with targeted messaging in both visual and video formats.
Target Audience
ISM Media's primary customers are brands and advertising agencies seeking to reach mobile consumers with targeted digital out-of-home advertising campaigns at petrol stations and convenience stores.
Features
- Digital signage network at A-brand petrol stations and other high-traffic locations
- Hi-light screens with high brightness Direct LED technology for outdoor visibility
- Kiosk and Kassen screens for indoor advertising at the point of sale
- Intelligent ad delivery based on weather, time of day, and other criteria
- Programmatic advertising capabilities for maximum reach and targeted placement
- Full-service campaign planning and management support
- Real-time content management and remote diagnostics