Irrational Pricing is a free educational newsletter and blog that publishes monthly case studies demonstrating how SaaS companies and indie makers can boost revenue through pricing strategies grounded in behavioral psychology. Each case study selects a real product, analyzes its pricing through cognitive biases like anchoring, loss aversion, and framing, and offers redesigned pricing structures with visual mockups. The content is authored by Denizcan Sanlav, who also offers paid consulting when availability permits.
- Artificial Intelligence
- AI Agents
- Content & Publishing
- Marketing Technology
- Software Only
Funding
Funding not disclosed
Founders
Product
Problem
Many companies and founders price their products rationally, assuming customers make logical decisions. However, humans rely on emotions, instincts, and cognitive biases—with roughly 80% of decisions driven by the unconscious mind—leading to suboptimal pricing structures that leave significant revenue untapped.
Solution
Irrational Pricing is a free blog and newsletter that publishes a few case studies each month, selecting a specific product or service and explaining how it can increase revenues through redesigned pricing strategies. Each case study applies scientifically proven theories from behavioral psychology—such as anchoring bias, loss aversion, scarcity, and framing—to illustrate how choice architecture influences buying decisions. The founder, Denizcan Sanlav, combines his background in decision science and marketing to demonstrate concrete changes, often including visual mockups that reframe pricing packages and nudge users toward higher-value options. The content is designed to help businesses increase perceived product value, attract customers willing to pay more, predict package selection, and boost profit through small pricing adjustments.
Target Audience
Primary audience includes founders, indie makers, product managers, and marketing professionals of SaaS and digital products who want to improve pricing strategies and increase revenue. The content also appeals to academics and educators in behavioral psychology or pricing who seek real-world teaching examples.
Features
- Monthly case studies analyzing a specific product or service and proposing revenue-increasing pricing redesigns
- Application of behavioral psychology concepts including anchoring, loss aversion, scarcity, urgency, FOMO, and framing
- Practical redesign examples with visual mockups (e.g., using anchor prices, free plans, and tiered packages with highlighted advantages)
- Focus on both high-level strategy and tactical elements like button copy, package naming, and ambiguous-fee removal
- Free access with a reported 0% unsubscribe rate, indicating high subscriber retention
- Supplementary resources such as an "Ideas" section and a free case-study request form for product teams