iRomaScents develops digital scent generation technology to add olfactory experiences to visual media. This system delivers precisely timed scent doses synchronized with cinema, retail environments, or home entertainment content. The technology enhances engagement by providing a multi-sensory dimension to video and interactive experiences.
Funding
$7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional methods of incorporating scents into media and retail environments are often cumbersome, costly, and lack precision, limiting the ability to deliver targeted olfactory experiences. Existing fragrance sampling in retail relies on testers and staff assistance, leading to customer frustration and potential product loss due to theft.
Solution
iRomaScents offers a digital scent generator that releases precise, on-demand doses of scent, synchronized with visual media or triggered by customer preferences. The system uses a compact device capable of holding up to 45 different scents, delivering targeted "whiffs" without the use of aerosols or solid materials. For retail applications, iRomaScents provides an AI Wizard that guides shoppers through a questionnaire to recommend personalized fragrances, enhancing the customer experience while minimizing the need for staff intervention. The technology also includes the ScentTrack editor, which allows media creators to easily integrate scents into movies, videos, and advertisements.
Target Audience
The primary target audience includes retailers seeking to enhance the customer experience and reduce product theft, media creators looking to add a new dimension to their content, and home users interested in immersive entertainment experiences.
Features
- Digital scent generator with capacity for up to 45 different scents per device
- On-demand scent release, either triggered by media or user interaction
- AI Wizard for personalized fragrance recommendations in retail settings
- ScentTrack editor for integrating scents into video content
- Compact and stylish design suitable for home, retail, and cinema environments
- Wireless operation and rechargeable battery for easy installation and maintenance
- Scenticon app for sending scented emojis (device required for recipient)
- Data collection and analytics capabilities for retailers to optimize product placement and promotions