Iris Finance provides an AI-powered platform specifically designed for Financial Planning & Analysis (FP&A) for consumer brands. The system automates financial modeling, reporting, and data warehousing by integrating across the tech stack, including e-commerce, accounting, and supply chain data. This enables CPG leaders to gain real-time financial visibility, optimize inventory planning, and accelerate profitable growth decisions.
Funding
Funding not disclosed
SVFounders
Product
Problem
Consumer brands often struggle with fragmented financial data, leading to delays in understanding true profitability and making informed decisions. Traditional accounting processes can be slow and cumbersome, hindering real-time visibility into key performance indicators (KPIs) such as daily profit and loss, cash flow, and cohort profitability. This lack of timely insights makes it difficult to optimize resource allocation and react quickly to market changes.
Solution
Iris Finance offers an AI-powered finance and accounting data platform that provides consumer brands with real-time financial performance analytics. The platform automates the reconciliation of financial data from various sources, delivering daily snapshots of key metrics, including gross margin, contribution margin, and net margin. Iris Finance also provides machine learning-powered cash flow forecasting and cohort profitability analysis, enabling businesses to proactively manage working capital and understand customer lifetime value. By standardizing and normalizing data, Iris allows for benchmarking against industry peers, providing insights into areas for optimization in marketing, shipping, and payroll.
Target Audience
Iris Finance primarily targets consumer brands, including those using Quickbooks, Xero, and NetSuite, with a focus on brands doing up to $100M+ in annual sales.
Features
- Real-time tracking of gross margin, contribution margin, and net margin
- Automated plan vs. actual performance tracking for revenue and profits
- Machine learning-powered 13-week cash flow forecasting
- Cohort profitability analysis, including integration of Shopify and Amazon cohort behaviors
- AI-powered three-statement financial models with automated updates
- Benchmarking against industry peers with standardized and normalized KPIs
- Metrics library with over 200 standardized performance metrics
- Daily profit and loss statements with mobile push notifications