Iridia utilizes Molecular Avatar Technology to embed unalterable molecular identities into products, ensuring authenticity and traceability without altering their appearance or functionality. This technology addresses counterfeiting and enhances supply chain visibility across various industries, including luxury retail and aerospace.
Funding
$31.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
PMFounders
Product
Problem
Counterfeiting and lack of supply chain visibility pose significant challenges across industries, leading to financial losses, reputational damage, and safety concerns. Existing authentication methods are often easily replicated or circumvented, failing to provide robust protection against fraud and unauthorized product diversion.
Solution
Iridia offers Molecular Avatar Technology, which embeds unalterable molecular identities into products, enabling authentication and traceability without altering their appearance or functionality. This technology creates a secure link between physical items and their digital records, ensuring enduring authenticity and preventing counterfeiting. The molecular identities are invisible to the naked eye and can be integrated into a wide range of materials, preserving the original appearance, texture, and functionality of products. By assigning a unique, tamper-evident molecular identity to each product, Iridia provides an unbreakable connection between the physical item and its digital record.
Target Audience
Iridia's primary customers include businesses in luxury retail, art, supply chain, infrastructure & electronics, sports & collectibles, and aerospace & defense industries seeking to combat counterfeiting and enhance product traceability.
Features
- Invisible and undetectable molecular identities that do not alter product appearance or functionality
- Seamless integration into various materials, including paints, coatings, plastics, and liquids
- Tamper-proof authentication, creating an unbreakable link between physical items and digital records
- Durable molecular identities that withstand demanding environments and remain stable for extended periods
- Capability to infuse data, such as text, image, audio, or video, directly into product materials
- Enhanced product value through embedded traceability, exclusive digital experiences, and product-specific data