IOXtream offers an ExperienceTech platform that connects live streaming with physical smart devices, enabling streamers and brands to create interactive, gamified experiences. This platform transforms passive viewers into active participants by linking in-stream events like donations and follows to real-world device activations, fostering deeper audience engagement and new monetization opportunities.
Funding
Funding not disclosed
Founders
Product
Problem
Live streamers and brands struggle to create engaging, interactive experiences that go beyond the screen, leading to diluted audience connection and missed monetization opportunities. Existing solutions often lack the ability to bridge the digital and physical realms effectively, limiting the depth of audience participation.
Solution
IOXtream provides an "ExperienceTech" platform that connects the virtual world of live streaming with physical smart devices. This enables streamers and brands to implement gamified interactions and multisensory engagement directly within their broadcasts. By leveraging IoT devices, IOXtream transforms passive viewers into active participants, fostering deeper connections and driving measurable business outcomes. The platform supports various interaction triggers, including donations, follows, and subscriptions, translating these actions into real-world effects like lighting changes or device activations.
Target Audience
The primary target audience includes live streamers seeking to enhance audience engagement and monetization, as well as brands looking to create interactive marketing campaigns and immersive customer experiences across various channels.
Features
- Integration with major streaming platforms (Twitch, YouTube, Trovo) to trigger physical device actions based on in-stream events.
- Support for various smart devices, including smart lights (bulbs, LED strips) and smart plugs, controllable via Wi-Fi.
- OverlayX software for managing alerts, AI voices, donation goals, and on-screen panels that complement physical interactions.
- Direct donation processing for Pix and cryptocurrencies (Bitcoin, Cardano, Ethereum) with low transaction fees, enabling peer-to-peer monetization.
- Gamification tools such as Roulette, Slot Machine, Plinko, and Quiz experiences that can be linked to device activations.
- Brand-focused solutions including StoreX, EventX, and LiveX for retail, events, and live commerce, incorporating automation and loyalty programs.
- A centralized dashboard for monitoring device status, managing prizes, and tracking lead interactions.
- API access for custom integrations and extended reality (XR) and mixed reality (MR) solutions for immersive brand experiences.