Ionava is a health‑financial preparedness platform that gives users a customizable Wallet for everyday wellness expenses and a Vault that reserves $300K‑$1M of liquidity for major health events such as terminal, chronic, or critical illnesses. The service operates without prior authorizations, networks, or third‑party approvals, letting members control how and where their funds are spent while providing a sizable cash cushion that can be accessed after six months of membership.
Funding
Funding not disclosed
Founders
Product
Problem
Many healthy adults rely on traditional health insurance, which is primarily designed for billing and imposes restrictions such as prior authorizations, networks, and limited control over spending. This model does not provide transparent, flexible financial preparation for major, costly health events while also offering limited support for everyday wellness expenses.
Solution
Ionava offers a health‑financial preparedness platform that separates everyday health spending from emergency liquidity. Users receive a customizable Wallet to fund routine wellness costs—prescriptions, fitness, supplements—with full control over how and where the money is spent. In parallel, a Vault of $300 K, $700 K, or $1 M is reserved as personal liquidity that can be accessed (up to 90 % of the amount) when a qualifying major health event—terminal, critical, or chronic illness—occurs. Eligibility and pricing are determined through a 15‑20‑minute Health Score questionnaire, using a proprietary algorithm based on health data, age, and sex. The platform operates without prior authorizations, networks, or third‑party approvals, and integrates HIPAA‑compliant data handling and banking‑grade security for personal and payment information.
Target Audience
Ionava targets healthy adults aged 25‑55 who seek greater control over health‑related spending and want a dedicated financial safety net for serious medical events.
Features
- Dual‑account structure: a spendable Wallet for everyday health and wellness expenses, and a reserved Vault providing large‑scale liquidity for defined major health events
- Health Score assessment that personalizes Vault eligibility and subscription pricing using encrypted, HIPAA‑standard data processing
- Access to up to 90 % of Vault funds after six months of membership, triggered by physician‑certified terminal, critical, or chronic illness criteria
- No prior authorizations, network restrictions, or third‑party medical necessity determinations; users decide how, where, and when to spend Wallet funds
- Interest‑earning Wallet balances with potential rate boosts for improved Health Scores
- Secure data storage and transaction processing via enterprise‑grade partners (Typeform Enterprise, Salesforce, Plaid) and bank‑level encryption
- Optional integration with traditional health insurance, allowing users to layer Ionava’s financial preparation with existing coverage