Invisto is a real estate investment platform that utilizes data analytics and local market expertise to identify and acquire undervalued properties in prime U.S. neighborhoods, which are then redeveloped into new single-family homes. By focusing on smaller investment opportunities that are overlooked by institutional investors, Invisto offers a diversified portfolio aimed at optimizing internal rate of return (IRR) and delivering consistent returns to individual investors.
Funding
Funding not disclosed
Founders
Product
Problem
Individual investors often lack access to diversified real estate investment opportunities, particularly in the market for new single-family homes in prime U.S. neighborhoods. Traditional real estate investment can be capital-intensive and may not provide consistent returns due to market fluctuations and the challenges of managing individual properties.
Solution
Invisto is a real estate investment platform that enables individual investors to access diversified portfolios of newly developed single-family homes in prime U.S. neighborhoods. The platform leverages data analytics and local market expertise to identify and acquire undervalued properties or lots, which are then redeveloped into new homes. By focusing on smaller investment opportunities and diversifying across multiple properties, Invisto aims to optimize internal rate of return (IRR) and deliver consistent returns to its investors. The company's strategy involves building new homes rather than renovating existing ones, adding value and providing a stronger return profile.
Target Audience
Invisto targets individual investors seeking diversified real estate investment opportunities in the U.S. single-family home market, particularly those interested in new construction and consistent returns.
Features
- Data-driven property selection using zoning, permits, listings, transactions, demographics, and school data
- Focus on building new single-family homes for increased value
- Diversification across multiple properties to reduce risk
- Short investment cycle of approximately 18 months per property