Invisory provides a cloud marketplace go‑to‑market platform and consulting service that helps independent software vendors (ISVs) launch and scale their products on Azure, AWS, Google Cloud Marketplace, and Salesforce AppExchange. Its pre‑built APIs enable listings in days rather than weeks, while built‑in playbooks and private‑offer tools streamline sales, procurement, and billing processes for internal teams. The solution combines technical acceleration with strategic guidance to drive faster, sustainable marketplace success.
Funding
Funding not disclosed
Founders
Product
Problem
Independent software vendors (ISVs) often struggle to list and sell their SaaS solutions on major cloud marketplaces because building marketplace‑specific APIs, handling metering and billing, and creating a coordinated go‑to‑market (GTM) strategy require significant technical and marketing resources.
Solution
Invisory offers a cloud‑marketplace GTM platform that provides pre‑built, reusable APIs for Azure, AWS, Google Cloud Marketplace, and Salesforce AppExchange, enabling ISVs to launch listings in days rather than weeks. The platform automates metering, billing, and private‑offer configuration, reducing the need for in‑house engineering effort. It also supplies sales‑enablement playbooks, partnership‑selling frameworks, and guidance on marketplace incentives to align internal teams and accelerate procurement cycles. By consolidating technical integration, billing customization, and GTM strategy into a single service, Invisory helps ISVs achieve faster time‑to‑revenue and better visibility across multiple cloud ecosystems.
Target Audience
Primary customers are independent software vendors and SaaS product companies seeking to list, sell, and scale their solutions on major cloud marketplaces.
Features
- Pre‑built APIs for rapid integration with Azure, AWS, Google Cloud Marketplace, and Salesforce AppExchange
- Automated metering and billing configuration, including customizable private offers
- Playbooks and templates for sales, procurement, and executive alignment across partnership selling
- Guidance on marketplace incentives, committed spend programs, and co‑sell opportunities
- Multi‑marketplace support that enables a unified “better‑together” value proposition and partner storytelling
- Cloud‑based analytics to track listing progress, transactable status, and performance metrics