This startup offers an augmented reality platform that creates interactive, gamified experiences on digital screens to enhance in-store customer engagement. By providing real-time analytics on customer demographics and behavior, it helps brands increase visibility and retention in physical retail environments.
Funding
Funding not disclosed
Founders
Product
Problem
Brick-and-mortar retailers struggle to capture customer attention and gather actionable data within physical store environments. Traditional advertising methods lack interactivity and fail to provide real-time insights into customer demographics and behavior.
Solution
This startup offers an augmented reality (AR) platform that transforms digital screens into interactive, gamified experiences designed to boost in-store customer engagement. The platform utilizes a standard webcam, a computer, and an LED screen to create an interactive advertisement with a mirror effect, drawing customers into an AR game experience. As customers engage, the system collects advanced analytics, including age, sex, and mood, providing retailers with valuable insights into customer demographics and behavior. This data enables brands to optimize their in-store marketing strategies, increase brand awareness, and improve customer retention.
Target Audience
The primary target audience includes retailers and brands seeking to enhance in-store customer engagement, gather real-time customer analytics, and increase brand awareness within physical retail environments.
Features
- AR-based gamified experiences for digital screens
- Real-time collection of customer demographics (age, sex, mood)
- Customizable in-store customer engagement journey
- Compatibility with standard webcams (e.g., Logitech)
- Compatibility with computers with M1-4 CPUs
- Centralized message distribution across multiple store locations