InvestEngine provides a UK‑focused investing platform that lets retail investors build and trade ETF portfolios with no account or trading fees. Users can either manage their own diversified ETF holdings or choose professionally managed portfolios that cost a flat 0.25% annual fee, while the platform offers tools such as fractional investing, automated rebalancing and savings‑plan automation.
Funding
$3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Retail investors often face high platform fees, trading commissions, and complex product choices that erode returns and create barriers to long‑term, diversified investing.
Solution
InvestEngine offers a fee‑free DIY platform that lets users build and trade ETF portfolios without dealing or account charges, ensuring that more of the investment return stays with the client. For investors who prefer a hands‑off approach, the service provides professionally managed, globally diversified portfolios at a flat 0.25% annual management fee, with ETF expenses and spreads disclosed separately. The platform aggregates ETFs from major providers such as Vanguard, Invesco, J.P. Morgan and Xtrackers, giving instant diversification across equities, bonds and thematic assets. Automated features—including scheduled savings plans, one‑click rebalancing and an ETF look‑through view of underlying holdings—simplify portfolio maintenance. All transactions are executed commission‑free, and the business sustains itself through interest earned on uninvested cash and commercial arrangements with ETF issuers for educational content, keeping the core investing experience free of direct platform fees.
Target Audience
InvestEngine targets UK retail investors who want low‑cost, diversified exposure to global markets—both self‑directed DIY investors and those seeking professionally managed portfolios.
Features
- Commission‑free trading and zero account fees for DIY ISA, SIPP, GIA and business accounts
- Fractional investing enables precise allocation and low minimum investment (as little as £100 or £10 per week)
- One‑click automatic rebalancing to maintain target weights as markets move
- Savings‑plan automation for regular contributions and auto‑invest of idle cash
- ETF look‑through tool showing sector, regional and individual company exposure
- Managed portfolios built with mean‑variance optimisation and expert ETF selection, priced at 0.25% p.a.
- Access to a curated list of low‑cost ETFs from providers such as Vanguard, Invesco, Xtrackers and J.P. Morgan
- Integrated account types (ISA, SIPP, General, Business) with instant transfers and no exit fees