Intuizi is a data-as-a-service platform that helps organizations discover, analyze, and leverage their data assets. By providing tools for data exploration and understanding, Intuizi enables businesses to make data-driven decisions at scale.
Funding
Funding not disclosed
Founders
Product
Problem
Marketing and AdTech companies struggle to effectively target audiences due to limited insights into consumer behavior and the increasing need for privacy-safe data solutions. Traditional methods often rely on PII, leading to compliance concerns and hindering the ability to create precise, scalable audience segments.
Solution
Intuizi provides a data-as-a-service platform that leverages Large Quantitative Models (LQMs) and the Anonymous Knowledge Graph (AKG) to deliver predictive consumer intelligence. The platform uses de-identified consumer data from various signal providers, processed through proprietary algorithms, to offer insights into real-world and digital behaviors. Intuizi enables users to build and activate high-value audiences without accessing PII, ensuring compliance with privacy regulations. By fusing real-world visitation data with virtual activities, Intuizi empowers businesses to enhance audience targeting, increase ROI, and improve campaign activation across multiple DSPs.
Target Audience
Intuizi primarily targets AdTech and MarTech companies, marketing agencies, and data owners (signal providers) seeking to enhance audience targeting, improve campaign performance, and unlock new revenue streams through privacy-safe data insights.
Features
- AI-powered audience segments based on real-world visitation data from over 2,000 location categories and brands
- Integration with over 50 DSPs, including Google, The Trade Desk, Meta, and LinkedIn, with 100% match rates
- Access to diverse datasets, including mobility, app usage, demographic, CTV, and audio data
- Secure data processing platform that de-identifies consumer data using encryption, salting, and hashing
- Flexible data delivery options via AWS S3, SFTP, or API in formats such as CSV, JSON, and Parquet
- Self-service platform for audience discovery and campaign execution, with semi-managed services available
- Real-time data refresh rates (hourly or daily) and customizable historical data retention policies